Mandi One

With the rapid surge of the Indian agritech industry last year, arose the need for a transparent online marketplace that connected buyers and sellers and offered high quality products to its sellers at competitive prices all year round. 

The task at hand was to build a brand that would reflect the nature and intent of the company to bring buyers and sellers together and also convey that the platform was the one-stop 'safe' solution for both the parties for everything fruits and vegetables.

We created the nomenclature for the brand to indicate - all directions leading to one path showcased it through its visual identity that was taken forward across its on-ground applications, website design and several other branded collaterals.